Should the promotion of cycle helmets be banned? Given that all the reliable evidence shows that they do not improve the safety of cyclists, why are they still so heavily promoted as “the answer” to cyclist deaths? Cycling is much safer in Holland and Denmark and other European countries where few people wear a helmet, so whatever makes cycling safer, it isn’t helmets. Helmet promotion has two proven effects: a reduction in the number of cyclists and obscene profits for those making and selling helmets, there is no safety benefit. Regular cyclists live longer and are slimmer, fitter and healthier, suffering less from all forms of illness, to quote the BMA, which is bizarrely in favour of a helmet law. The people deterred from cycling lose the overwhelming health benefits, get fat and sick, so the effects at a population level are both massive and entirely negative, so why are helmets still promoted?